Essentials of Business Communication (Book Only) , Eighth Edition

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Essentials Of Business Communication (Book Only) , Eighth Edition

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NOT: This questionnaire produces firsthand information because the human resources team is collecting workplace violence information directly from employees. Ahna is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources of information would be most appropriate to help Ahna shape an effective persuasive message for her staff? Tightly controlled scientific experimentation Library research rooms Questionnaires and surveys of employees Looking in company files. NOT: Questionnaires and surveys of employees will provide information to shape a persuasive memo.

Scientific experimentation, library research, and looking in company files are unlikely to provide the needed information. Many routine writing tasks, such as composing e-mail messages or informational reports, require that you collect information informally by conducting extensive Web research. NOT: Gathering information for routine writing tasks may involve looking in the files, talking with your boss, interviewing the target audience, conducting an informal survey, or brainstorming for ideas.

Other options listed are more formal forms of research. When brainstorming to generate ideas, you should critique each idea as it comes up. NOT: Brainstorming is the process of discussing and recording ideas without judging them. Evaluations, critiques, voting, and limiting the number of ideas can stifle ideas needed in brainstorming because brainstorming requires an open mind. Small groups are especially fruitful in brainstorming because people spin ideas off one another.


You will create messages that are clear and easy to read if you proceed free form from one idea to the next for maximum creative effect. NOT: Your messages will be clear and easy to read if you group similar items together and emphasize important ideas.

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These techniques help readers see relationships and follow your arguments. Free-form messages are confusing. Organizing data includes two processes. These processes are grouping and patterning. NOT: Organizing involves grouping similar ideas together and creating a pattern that helps the reader understand relationships.

Brainstorming and researching occur in the previous step of writing.


Drafting and editing occur later. Organizing your ideas into an outline is especially important when you are developing a complex project. NOT: You need to organize your ideas into an outline when developing a complex project. Generally, you do not need to make an outline before writing a routine memo or e-mail message. When collecting research, you are not ready to outline your ideas.

Which of the following is an advantage of the direct pattern? Minimizes a negative reaction Respects the feelings of the reader Saves the reader time Encourages a fair hearing. NOT: The direct pattern saves the reader time. The direct pattern also sets a proper frame of mind and prevents frustration. The other items listed are advantages of the indirect pattern. Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan?

A number of employees have asked about telecommuting options.

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Many businesses have been implementing telecommuting programs, and we have studied their programs extensively. Rising gas prices have led many companies to allow telecommuting, and we think this might be a good idea for our company. Our new telecommuting program will begin on August 1. The others are more indirect because they provide background information.

Yosevin began his memo with background information and explanations before announcing a reduction in health insurance coverage.

The pattern Yosevin used is called frontloading. NOT: Yosevin has used an indirect pattern for his bad news memo. The direct approach, also known as frontloading, would place the main idea of health insurance coverage reduction first in the memo. When you expect a reader of your message to be uninterested, unwilling, displeased, or hostile, you should put the bad news first to get it over with.

NOT: When you expect a reader to uninterested, unwilling, displeased, or hostile, you should place the main idea later in the message after the details, explanation, or evidence. You should not put bad news first. In addition, bad news should not be sent via e-mail, text message, or IM.

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Which of the following is a simple sentence? If health insurance costs continue to rise, employee copays may increase. Having healthy employees decreases the cost of monthly premiums; therefore, we will be implementing a wellness program. Because we will be reducing employee health insurance benefits, some employees may be unhappy; however, we must make sure that they understand the reason for the change.

Which of the following contains no sentence faults? Which is why we are considering new health insurance options. Review the list of benefits, then let me know what you think. Having good health insurance is important to employees we need to keep that in mind. It is grammatically complete and makes sense standing alone. How should the following be classified? ReliaCare Health increased insurance premiums by 28 percent for our next fiscal year, that is why we are seeking new insurance bids. Complete sentence Fragment Fused or run-on sentence Comma splice.

NOT: This group of words represents a comma splice. A comma is used to splice together two independent clauses. To remedy this fault, change the comma to a semicolon. Liana called ReliaCare she also requested a new bid for health insurance premiums. Complete sentence Fused or run-on sentence Fragment Comma splice. NOT: This group of words represents a fused or run-on sentence. Two independent clauses have been neither separated by punctuation nor joined by a conjunction. To emphasize an idea through style, place it in a simple sentence.